Affiliate Marketing Journal

The percentage of the number of times that your targeted keyword is mentioned in your web page when compared the total number of words is the SEO keyword density.  It is important to realize that the spiders of search engines index a particular web page based on those words or phrases that have the most number of occurrences.  This is one of the primary ways by which the search engines are able to discern the topic or focus of the content of your web page.  Thus, SEO keyword density has always played an important role in the effort to improve the rank of your website in the search engine results pages (SERPs).  In addition, the specific position of the keywords on the web page is also important. 

However, there is also such a thing as overstuffing of keywords.  The different search engines vary with regards to their rule on the maximum keyword density that is permitted or they will not include the URL of your web page in the SERPs.  Google, which is the dominant search engine, has the lowest limit when it comes to maximum keyword density.  Google only allows a maximum SEO keyword density of two percent while the other search engines can permit as high as five percent.  It is advisable to abide by Google’s maximum density of two percent and to ensure that your website visitors who are potential clients and customers can easily read your web page’s content.

You will also have to take into account the actual type size of the keyword and whether it is in bold face or it is italicized.  The use of the keyword in the page title is also expected to play an important role in the calculation of the position of the web page in the SERPs when a person uses a search engine to conduct a research on your targeted keyword.  An important rule to follow when using the SEO keyword density strategy is to focus only on one keyword, especially if it is very competitive.  

You will also need to pay attention to the title of each web page, making sure that they contain the most important keyword.  It is also advisable to have a site map that connects the different supporting web pages to the main page.  You will also have to make sure that the anchor text for each of the links going to the main page have the targeted keyword.  Lastly, you must have linking partners who are willing to add to their own websites those links that guide their visitors to your main page. Stop by http://ArticlesOnTap.com for more information